Q & A Series: People, Products and The Health of Our Planet – Interview with Shannon Schnibbe, Co-Founder and C.E.O. of Sister River Foods

For the nineteenth interview, I have the pleasure of introducing you to Shannon Schnibbe, Co-Founder and C.E.O. of Sister River Foods maker of Parma-Vegan Parmesan in business since 2004

Question #1: Tell me briefly about yourself and why you decided to get involved in the “health” industry?

I have severe allergies and have tried many different ways of eating to give me relief. I was turned onto organic food, a new way of eating (now called ‘raw’), and health food stores in 1990 by a student of Ann Wigmore. In 2000, while living in Chicago and an L Train ride away from Karyn’s Fresh Corner (her pervious raw food restaurant), I went all raw and starting making what is now Parma! I have a B.S. in Business Management, have worked at various businesses. I moved to Oregon and when I got pregnant with my first baby, we decided to start bottling my “cheesey stuff”, and along with our family, Parma! was born.

Question #2: If you were stranded on a desert island and were allowed to take only 5 items with you (they can be food, books or specific products that are all health-related), what would they be and why?

Organic dark chocolate with sea salt, Parma!, chia seeds & coconut water – that about covers it.

Question #3: What one message do you want to share with the people of this world that is crucial for their ultimate well-being and longevity?

Forgive yourself, learn from your mistakes and evolve, forgive others, remember we are all one, practice your (Iyengar) yoga, be here now, and know that, according to Marshall Rosenberg of Non-Violent Communication, that you can heal someone by really hearing what they are saying to you.

Questions #4: If someone could afford to purchase only one product at this moment to start their journey towards better health (food or health-related), what would you recommend and why?

Parma! of course. Parma! gives you that cheesey flavor without all the dairy baggage. It is an excellent food source of high quality vitamins and minerals, including B vitamins, omega 3’s, trace minerals, all the goodness of hemp, and it tastes great!

Question #5: Tell me more about your business/company and/or products you offer to the public to help them achieve optimal health and well-being?

Parma! is an excellent food source of high quality vitamins and minerals, including B vitamins, omega 3’s, trace minerals, all the goodness of hemp, and it tastes great!

Question #6: What are your hopes/aspirations/dreams for the future health of the people and the planet?

Remember that we are the care takers of this planet and all things on it, not the masters. It is our responsibility to ensure a healthy and bright future for our children and our animal and plant friends for seven generations to come.

Question #7: Who is your greatest hero and why?

There are so many. A couple that pop into my head are Ani DiFranco. She is so brave. She has made it on her terms so eloquently, with a beauty that moves. Another is Franklin Roosevelt — I recently watched part of the PBS show on him. He did so many great things standing up to the powers that be, was will to let go of things that didn’t work, and he did it as a “cripple”. Would anyone with a disability like that make it into office right now?

Question #8: Is there anything else you would like to share with the public?

Thank you for your support, and for giving Parma! a try — sharing it with your friends. We hope you enjoy it. We wish you health and happiness!

Question #9: I know that there are variables as to how much food/calories each person consumes when eating raw vegan food (based on many lifestyle factors, etc), but is there a basic guideline you would recommend for everyone?

I will just say that too much of anything is not a good thing, vary your diet.

For more information on this company and all their products, go to: http://www.sisterriverfoods.com or http://www.eatparma.com

Also, check out my video review of some of their products on my youtube channel: http://www.youtube.com/TheRawsomeVeganGal


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