S.W. Basics of Brooklyn: All-Natural Sustainable Skincare in business since 2009 under the name “Sprout Wellness” and the current brand name since November 2012
I met Adam Poor, VP of S.W. Basics of Brooklyn at the Natural Products Expo West in Anaheim during the month of March 2013. The company was introducing their products at the Organic Marketplace (features only certified organic products). I am always searching for the best products that are also of the highest quality and integrity. I don’t want you, my readers, to settle either. I hope you do your research as diligently as I do before you shop for any and all products you use – food, household, body and skincare. If you are lazy, they you came to the right place because I do the “legwork” for you. When I find a product I don’t simply use it because the company makes the “claim” that it is healthy, natural, good for me. Those words are used too commonly and matter-of-factly in the world today and have lost their true meaning (back in the day products were made by your grandmother/great-grandmother from natural ingredients you had in home like oils, vinegar, beeswax, essential oils, herbs, flowers, etc). I research the ingredients used, check out there site, talk to them in person/on the phone and them I am ready to test it out for myself if it meets my “hyper-high” standards of purity, integrity and environmental consciousness.
You may say, it is nice to talk about this, but are there really companies creating/producing products that are truly natural? Yes, there are! There are those people who are “fed up” with all the “garbage” sold in the supermarkets, drug stores, retailers and even health food stores (sad to say, they aren’t immune from it and sell products that used to be authentic, but now have “sold out” to BIG companies that are only looking for profits as their “bottom line!”)
S.W. Basics of Brooklyn is definitely in the category of doing it right! They only use 5 or less ingredients in all their products. On top of that, they are organic, fair trade, American-made, ingredients sourced from small family farms, made from scratch without synthetics or cheap fillers. You get the whole potent product that isn’t watered down. Too many products claim to have in them, for example, an essential oil and either has a very minuscule amount in it or is a chemical derivative and doesn’t even ever resemble the natural ingredient in smell or look. To put the “icing on the cake,” they even have the “nerve/chutzpah” to put a beautiful picture on the bottle/container of the herb used to create the essential oil to trick the consumer/customer to believe it has that ingredient in it. Most of the time, if you took it to a chemist to analyze, there may not even be a trace of what they claim. I wish there was more “police-ing” of the health and beauty industry to filter out all the crap from what is truly made with integrity and care for the people and the planet.
Adam was nice enough to send me the 4 varieties/flavors of the beeswax lip balms to test out and review on my blog. As I said before, their products are made with 5 natural ingredients or less and that holds true for there lip balms, as well. If you don’t believe me (ok, so if you are a new follower, you may be skeptical and if you are a “regular,” then you know I am not fooling you because you have probably already tried other products I recommended in my posts), then check the website for yourself (link is on the right-hand side of the page under the column titled Blogroll.
Each one of the lip balms has a distinct taste to it. Yes, that is what I said! Remember when you put any lip gloss, lipstick or lip balm on your lips, ultimately you will taste it in your mouth from licking your lips or after you bite into some food while it is still on. If you are eating the healthiest and best organic food, why would you want to also “consume”chemicals by way of what you put on your lips? Maybe you never thought of that, but it is absolutely true! You don’t have to worry when you use these lip balms, as they will not harm you.
The most basic of the 4 lip balms, is the Cocoa variety that only had 3 ingredients. It goes on smooth and has a silky feel. I can smell (yes, there is the added benefit of aromatherapy when you breathe in the ingredients) the cocoa butter. It brings back memories of when you could detect the aroma at the beach as people slathered it on their bodies. With all 4 varieties, my lips stay moist and healthy. The next flavor, Peppermint has 4 ingredients and makes my lips tingle – it lasts for a while so enjoy the sensation. It perks you up, too when you breathe in the peppermint. It doesn’t have that “fake” unnatural scent. I know because I am a vegan/raw food chef and use lots of fresh herbs to add flavor and accent to my dishes. The third flavor, Citrus has 5 ingredients and I can smell the citrus immediately. Again, their is the aromatherapeutic affect (you can put it on your lips and also smell it!) which you may not realize. This is one of my favorites. I will give you the RVG (Rawsome Vegan Gal)rating at the end. The final one is, Cinnamon that also has 5 ingredients. As soon as I take the cap off of it, I can smell the cardamom. It has a strong and powerfully distinct aroma.
The RVG Rating for the four lip balms (in order of like – Disclaimer: this may be different then on my YouTube video, as I made that first and don’t remember what I said
1- COCOA: I like the simplicity of ingredients, subtle flavor and the creamy texture
2- CITRUS: I love citrus and it is also aromatherapeutic – added bonus
3- PEPPERMINT: Nice tingle, smell isn’t offensive or overbearing and it perks you up
4- CINNAMON: Strong aroma and to me has a more masculine appeal
Please check out their website for more information about all the skincare products and their fantastic story. Scroll down this page and on right-hand side you will find the link under the column titled Blogroll.
I also did a video review and had FUN doing it and my disclaimer/preface is: “don’t mind my manners” and I repeat it in the video, as well (you’ll see why). You can check out my YouTube channel for other videos: http://www.youtube.com/TheRawsomeVeganGal Subscribe to my channel if you have a Gmail, Google+, Picasa, YouTube, Orkut or Google Chrome account and then you can also leave a comment and like my videos.